University of Illinois Urbana-Champaign

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Showing 1–30 of 159 items
Thumbnail for The interplay of advertising choice and involvement on psychological reactance, attitudes, and intentions in the context of online video advertising
The interplay of advertising choice and involvement on psychological reactance, attitudes, and intentions in the context of online video advertising
Ahn, Regina

Thumbnail for The effectiveness of corporate social responsibility in corporate crises: from the perspective of assimilation – contrast effects and attribution theory
The effectiveness of corporate social responsibility in corporate crises: from the perspective of assimilation – contrast effects and attribution theory
Nyarko, Akua Yeboaa

Thumbnail for Why go green? To save this planet, or to advocate your ego?
Why go green? To save this planet, or to advocate your ego?
Oh, Sang Do

Thumbnail for Understanding online behavioral advertising and consumers' coping mechanisms: Integrating the persuasion knowledge model with the extended-extended parallel process model
Understanding online behavioral advertising and consumers' coping mechanisms: Integrating the persuasion knowledge model with the extended-extended parallel process model
Chung, Un Chae • 2024

Thumbnail for Cross-cultural recommender system use and design
Cross-cultural recommender system use and design
Tian, Kathy

Thumbnail for Exploration of parental media literacy and parental mediation strategies for advertainment content featuring popular media characters
Exploration of parental media literacy and parental mediation strategies for advertainment content featuring popular media characters
Ahn, Regina Jihea

Thumbnail for Mining brand-related tweets for brand monitoring with consumer-based brand equity classification and sentiment analysis
Mining brand-related tweets for brand monitoring with consumer-based brand equity classification and sentiment analysis
Yao, Jiachen • 2022

Thumbnail for The impact of multiracial identity on behavior influences during influencer interactions
The impact of multiracial identity on behavior influences during influencer interactions
Baptiste, Paris Marcella Tracie • 2024

Thumbnail for The processing of brand anthropomorphism using the elaboration likelihood model: Examining the roles of involvement, warmth, and competence
The processing of brand anthropomorphism using the elaboration likelihood model: Examining the roles of involvement, warmth, and competence
Fukada, Masashi • 2024

Thumbnail for When humans anthropomorphize non-humans: The impact of interactivity and human motivation on anthropomorphism and persuasion
When humans anthropomorphize non-humans: The impact of interactivity and human motivation on anthropomorphism and persuasion
Kim, Woojin • 2024

Thumbnail for Persuasiveness of artificial intelligence versus human influencers: The interaction between agent knowledge and message construal through mentalizing
Persuasiveness of artificial intelligence versus human influencers: The interaction between agent knowledge and message construal through mentalizing
Lee, Dongchan • 2023

Thumbnail for How down to earth are you? An exploratory study regarding green advertising and generation Z consumers
How down to earth are you? An exploratory study regarding green advertising and generation Z consumers
Moore, Alexus • 2022

Thumbnail for Interdependency between complexity and longevity through the lens of the designer
Interdependency between complexity and longevity through the lens of the designer
Shin, Sung Soo • 2023

Thumbnail for Shifting Technologies: Neoliberalization of the Welfare State in South Korea, 1997--2001
Shifting Technologies: Neoliberalization of the Welfare State in South Korea, 1997--2001
Song, Jesook

Thumbnail for
"The dramaturgical integration of text and music in Brecht's ""Schweyk im zweiten Weltkrieg"""
Gerdemen-Klein, Ellen R.

Thumbnail for Studies on the dynamics of equation-based chemical process flowsheeting systems
Studies on the dynamics of equation-based chemical process flowsheeting systems
Lefkopoulos, Alexandros

Thumbnail for The Retreat From Formal Schooling: Educational Manager Mothers in the Private After -School Market of South Korea
The Retreat From Formal Schooling: Educational Manager Mothers in the Private After -School Market of South Korea
Park, So Jin

Thumbnail for Analysis and Design of Nonlinearly Constrained Dynamic Systems
Analysis and Design of Nonlinearly Constrained Dynamic Systems
Chen, Shanshin

Thumbnail for Krylov Methods for the Numerical Solution of Initial-Value Problems in Differential-Algebraic Equations
Krylov Methods for the Numerical Solution of Initial-Value Problems in Differential-Algebraic Equations
Lee, Steven Lewis

Thumbnail for Population Structure, Aggressiveness, and Molecular Genetic Variability of Sclerotinia Sclerotiorum
Population Structure, Aggressiveness, and Molecular Genetic Variability of Sclerotinia Sclerotiorum
Kull, Linda Sue

Thumbnail for Western Music in Korea: Focused on 20th Century Flute Compositions by Korean Composers
Western Music in Korea: Focused on 20th Century Flute Compositions by Korean Composers
Kim, Jasmine Jung-Im

Thumbnail for Will photosynthesis of maize (Zea mays) in the US corn belt increase in future [CO2] rich atmospheres? An analysis of diurnal courses of [CO2] uptake under Free-Air Concentration Enrichmnent (FACE).
Will photosynthesis of maize (Zea mays) in the US corn belt increase in future [CO2] rich atmospheres? An analysis of diurnal courses of [CO2] uptake under Free-Air Concentration Enrichmnent (FACE).
Leakey, A.D.B.; Bernacchi, C.J.; Dohleman, F.G.; Ort, D.R.; Long, S.P.

Thumbnail for The effects of winter cover crops and soil compaction treatments on soil properties and soybean production in Illinois
The effects of winter cover crops and soil compaction treatments on soil properties and soybean production in Illinois
Acuna, Juan

Thumbnail for The Gift in Old English Literature
The Gift in Old English Literature
Coy, Ruth Louise

Thumbnail for Photosynthesis, Productivity and Yield of Maize are not Affected by Open-Air Elevation of [CO2] Concentration in the Absence of Drought.
Photosynthesis, Productivity and Yield of Maize are not Affected by Open-Air Elevation of [CO2] Concentration in the Absence of Drought.
Leakey, A.D.B.; Uribelarrea, M.; Ainsworth, E.A.; Naidu, S.L.; Rogers, A.; Ort, D.R.; Long, S.P.

Thumbnail for Effect of time yield in concrete upon deformation stresses in a reinforced concrete arch bridge : a report
Effect of time yield in concrete upon deformation stresses in a reinforced concrete arch bridge : a report
Wilson, Wilbur M.; Kluge, Ralph Wendel

Thumbnail for Tanhäuser and the Venusberg
Tanhäuser and the Venusberg
Barto, Philip Stephan

Thumbnail for The Motets of Sixt Dietrich
The Motets of Sixt Dietrich
Krueger, Michael T.

Thumbnail for A Game Theoretic Approach to the Political Economy of the Korean Rice Market
A Game Theoretic Approach to the Political Economy of the Korean Rice Market
Song, Yanghoon

Thumbnail for Summary of Toxicological Data for Aquatic Organisms of Illinois
Summary of Toxicological Data for Aquatic Organisms of Illinois
Ross, Philippe E.; Kamin, Judith M.; Burnett, LouAnn C.; Frick, Jimmie J.