University of Illinois Urbana-Champaign

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Showing 1–30 of 58 items
Thumbnail for Gone with the flow: The cognitive, motivational, and affective cost of flow experiences in media use
Gone with the flow: The cognitive, motivational, and affective cost of flow experiences in media use
Pham, Giang Vu Hang • 2023

Thumbnail for Jack of all trades in the era of media: multitasking and attentional influences on advertising effectiveness
Jack of all trades in the era of media: multitasking and attentional influences on advertising effectiveness
Zheng, Anlan

Thumbnail for Shared musical performance as a means of facilitating peer interaction in the classroom including a child with autism
Shared musical performance as a means of facilitating peer interaction in the classroom including a child with autism
Vidal Velasco, Veronica G.

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"I think I just saw another version of it": An investigation of product placement - Ad congruity and exposure timing on product recognition and attitude
Xiong, Shili

Thumbnail for An exploration account of media multitasking: The exploration-exploitation model to explain media multitasking behavior
An exploration account of media multitasking: The exploration-exploitation model to explain media multitasking behavior
Gong, Xuanjun

Thumbnail for Advertising distractor devaluation under perceptual and cognitive load
Advertising distractor devaluation under perceptual and cognitive load
Wang, Zongyuan

Thumbnail for An examination of how attention influences exposure effects: target selection, distractor devaluation and mere exposure
An examination of how attention influences exposure effects: target selection, distractor devaluation and mere exposure
Yao, Jiachen

Thumbnail for Cave Biota of Great Basin National Park, White Pine County, Nevada
Cave Biota of Great Basin National Park, White Pine County, Nevada
Taylor, Steven J.; Krejca, Jean K.; Slay, Michael E.

Thumbnail for Let me skip the ads! Revisiting the psychological reactance theory in an advertising context through examining the role of expectation
Let me skip the ads! Revisiting the psychological reactance theory in an advertising context through examining the role of expectation
Song, Yoo Jin

Thumbnail for Self-presentation on social media – when self-enhancement confronts self-verification in a virtual public space
Self-presentation on social media – when self-enhancement confronts self-verification in a virtual public space
Zheng, Anlan

Thumbnail for The effects of multitasking and mood on ad memory: in the case of a competitive ad context
The effects of multitasking and mood on ad memory: in the case of a competitive ad context
Zhang, Duduo

Thumbnail for The interplay of advertising choice and involvement on psychological reactance, attitudes, and intentions in the context of online video advertising
The interplay of advertising choice and involvement on psychological reactance, attitudes, and intentions in the context of online video advertising
Ahn, Regina

Thumbnail for Which creates the bigger halo: cause-related marketing or cause-sponsorship?
Which creates the bigger halo: cause-related marketing or cause-sponsorship?
Restko, Amy

Thumbnail for Collateral damage: un-intended brand-association effects of American in-language Hispanic advertising on the non-Spanish speaking consumer
Collateral damage: un-intended brand-association effects of American in-language Hispanic advertising on the non-Spanish speaking consumer
Carmona Cortes, Enrique

Thumbnail for The effectiveness of advertising among media multitaskers: The effects of argument strength and endorser attractiveness
The effectiveness of advertising among media multitaskers: The effects of argument strength and endorser attractiveness
Ryu, Sann

Thumbnail for Cultural differences on placebo effects elicited by pharmaceutical ads
Cultural differences on placebo effects elicited by pharmaceutical ads
Xu, Jing

Thumbnail for Exploring the effects of mood states, cultural background, and the congruity between ad appeal and product type on consumers’ attitudes and purchasing intentions
Exploring the effects of mood states, cultural background, and the congruity between ad appeal and product type on consumers’ attitudes and purchasing intentions
Shen, Doreen

Thumbnail for The extended organism: A framework for examining strategic media skill in a digital ecology
The extended organism: A framework for examining strategic media skill in a digital ecology
Hamilton, Kristy Ann

Thumbnail for Analyzing the boundaries of balance theory in evaluating cause-related marketing compatibility
Analyzing the boundaries of balance theory in evaluating cause-related marketing compatibility
Yun, Joseph T.

Thumbnail for The golden touch: how screen touches influence product attitude and purchase intention
The golden touch: how screen touches influence product attitude and purchase intention
Hu, Xiaohan

Thumbnail for How walking forward influences people's emotional response to and memory for stimuli viewed on a mobile phone
How walking forward influences people's emotional response to and memory for stimuli viewed on a mobile phone
Ren, Yilin

Thumbnail for ISAS 2010 Annual Report
ISAS 2010 Annual Report
Illinois State Archaeological Survey

Thumbnail for “When do I get to see the dog?”: The communicative environment during animal assisted speech therapy sessions for adults with acquired cognitive-communicative disorders
“When do I get to see the dog?”: The communicative environment during animal assisted speech therapy sessions for adults with acquired cognitive-communicative disorders
Sherrill, Martha H.

Thumbnail for Assimilation and contrast, and order of presentation effects on attitudes toward advertising
Assimilation and contrast, and order of presentation effects on attitudes toward advertising
Cui, Shuoying

Thumbnail for Where was my mind?: The role of perceptual load on mind wandering and consumer memory for advertising content
Where was my mind?: The role of perceptual load on mind wandering and consumer memory for advertising content
Chinchanachokchai, Boonthida

Thumbnail for A persuasive approach to designing interactive tools around the promises and perils of social platforms
A persuasive approach to designing interactive tools around the promises and perils of social platforms
Dey, Sanorita

Thumbnail for Influencers of surplus food donation at institutions of higher education
Influencers of surplus food donation at institutions of higher education
Forrest, Samantha Sea

Thumbnail for Fitness costs of herbicide resistance traits in common waterhemp (Amaranthus tuberculatus)
Fitness costs of herbicide resistance traits in common waterhemp (Amaranthus tuberculatus)
Wu, Chenxi

Thumbnail for The effects of thematic versus taxonomic categorization on choice overload when choosing university classes
The effects of thematic versus taxonomic categorization on choice overload when choosing university classes
Yun, Joseph

Thumbnail for Persuasive strategies of the United States military television recruitment advertising during the all-volunteer force era
Persuasive strategies of the United States military television recruitment advertising during the all-volunteer force era
Fu, Wen Cheng