University of Illinois Urbana-Champaign

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Showing 61–90 of 346 items
Thumbnail for Is there a theory of deception in advertising?
Is there a theory of deception in advertising?
Nath, Deepika; Gardner, David Morgan

Thumbnail for A theory of multidimensional brand loyalty / 151
A theory of multidimensional brand loyalty / 151
Sheth, Jagdish N.; Park, C. Whan

Thumbnail for The Rewriting Logic Semantics Project
The Rewriting Logic Semantics Project
Meseguer, José; Rosu, Grigore

Thumbnail for Theory of cross-cultural buyer-behavior / BEBR No. 115
Theory of cross-cultural buyer-behavior / BEBR No. 115
Sheth, Jagdish N.; Sethi, S. Prakash