University of Illinois Urbana-Champaign

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Showing 361–390 of 9,094 items
Thumbnail for Risk in buyer behavior contexts : a clarification
Risk in buyer behavior contexts : a clarification
Stone, Robert N.; Winter, Frederick

Thumbnail for Tests for normality with stable alternatives
Tests for normality with stable alternatives
Bera, Anil K.; McKenzie, Colin R.

Thumbnail for Product positioning strategies for segment pre-emption
Product positioning strategies for segment pre-emption
Gruca, Thomas; Kumar, K. Ravi; Sudharshan, Devanathan

Thumbnail for Is there a theory of deception in advertising?
Is there a theory of deception in advertising?
Nath, Deepika; Gardner, David Morgan

Thumbnail for An integrated cash flow model of the firm
An integrated cash flow model of the firm
Gentry, James A.; Lee, Hei Wai