University of Illinois Urbana-Champaign

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Showing 1–30 of 39 items
Thumbnail for A simulation comparison of methods for new product location
A simulation comparison of methods for new product location
May, Jerrold H.; Shocker, Allan D.; Sudharshan, Devanathan

Thumbnail for Product positioning strategies for segment pre-emption
Product positioning strategies for segment pre-emption
Gruca, Thomas; Kumar, K. Ravi; Sudharshan, Devanathan