University of Illinois Urbana-Champaign

Academic Unit
Collection
Author(s)
Keyword(s)
Type of Resource
Showing 31–60 of 198 items
Thumbnail for Theory of cross-cultural buyer-behavior / BEBR No. 115
Theory of cross-cultural buyer-behavior / BEBR No. 115
Sheth, Jagdish N.; Sethi, S. Prakash

Thumbnail for Intertechnique cross-validation in cluster analysis / 208
Intertechnique cross-validation in cluster analysis / 208
Roscoe, A. Marvin; Sheth, Jagdish N.; Howell, Welling

Thumbnail for Impact of asking race information in mail surveys / BEBR No. 431
Impact of asking race information in mail surveys / BEBR No. 431
Sheth, Jagdish N.; LeClaire, Arthur; Wackspress, David

Thumbnail for Factor analysis in marketing research / BEBR No. 18
Factor analysis in marketing research / BEBR No. 18
Wells, William D.; Sheth, Jagdish N.

Thumbnail for History of marketing thought : an update / BEBR No. 857
History of marketing thought : an update / BEBR No. 857
Sheth, Jagdish N.; Gardner, David Morgan

Thumbnail for A theory of multidimensional brand loyalty / 151
A theory of multidimensional brand loyalty / 151
Sheth, Jagdish N.; Park, C. Whan