University of Illinois Urbana-Champaign

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Showing 1–27 of 27 items
Thumbnail for Advertising: does the S-curve apply? / BEBR No. 72
Advertising: does the S-curve apply? / BEBR No. 72
Johansson, Johny K.

Thumbnail for A user's introduction to econometric techniques for analyzing panel data / 170
A user's introduction to econometric techniques for analyzing panel data / 170
Johansson, Johny K.

Thumbnail for The theory and practice of Swedish consumer policy / 136
The theory and practice of Swedish consumer policy / 136
Johansson, Johny K.

Thumbnail for On the estimation of lagged effects of advertising / BEBR No. 73
On the estimation of lagged effects of advertising / BEBR No. 73
Johansson, Johny K.

Thumbnail for Product positioning with competitive reaction: an iterative clustering model
Product positioning with competitive reaction: an iterative clustering model
Johansson, Johny K.

Thumbnail for Price-quantity relationships varying across brands and over time / 216
Price-quantity relationships varying across brands and over time / 216
Johansson, Johny K.

Thumbnail for A path analysis model of the advertising-sales relationship / 201
A path analysis model of the advertising-sales relationship / 201
Johansson, Johny K.; Redinger, Robert

Thumbnail for Bimultivariate redundancy maximization / 138
Bimultivariate redundancy maximization / 138
Johansson, Johny K.; Narayan, R.

Thumbnail for Modeling the marketing mix for an industrial product / 160
Modeling the marketing mix for an industrial product / 160
Johansson, Johny K.; Sambare, Santosh B ,

Thumbnail for Canonical correlation, multiple regression and simultaneous systems : some equivalences and their implications / 150
Canonical correlation, multiple regression and simultaneous systems : some equivalences and their implications / 150
Johansson, Johny K.; Sheth, Jagdish N.

Thumbnail for A clarification of the redundancy index / 185
A clarification of the redundancy index / 185
Johansson, Johny K.; Lewis, Charles, psychology professor,

Thumbnail for Competitive reaction in test marketing : a Bayesian solution / 188
Competitive reaction in test marketing : a Bayesian solution / 188
Johansson, Johny K.; Roberts, Donald M.

Thumbnail for Canonical correlation analysis of competitive market structure / BEBR No. 128
Canonical correlation analysis of competitive market structure / BEBR No. 128
Johansson, Johny K.; Sheth, Jagdish N.

Thumbnail for A box-Jenkins analysis of the advertising-sales relationship / 215
A box-Jenkins analysis of the advertising-sales relationship / 215
Helmer, Richard Michael; Johansson, Johny K.

Thumbnail for Extensions of Box-Jenkins Transfer Function Procedures and Their Application in Solving the Direct Mail Problem for a Nonprofit Organization
Extensions of Box-Jenkins Transfer Function Procedures and Their Application in Solving the Direct Mail Problem for a Nonprofit Organization
Helmer, Richard Michael

Thumbnail for The moderating effects of product-related and market-related knowledge on consumers' utilization of product information in pre- and post-trial product evaluations. (Volumes I and II)
The moderating effects of product-related and market-related knowledge on consumers' utilization of product information in pre- and post-trial product evaluations. (Volumes I and II)
Li, Wai-Kwan

Thumbnail for Visuals, inferences, and consumers' biased information seeking
Visuals, inferences, and consumers' biased information seeking
Ryu, Sann Hee

Thumbnail for An investigation of the environment-strategy-structure relationship of post-industrial (information-age) organizations
An investigation of the environment-strategy-structure relationship of post-industrial (information-age) organizations
Powell, Vonda Kai

Thumbnail for The Role of Institutional Investors in the Governance of Firms: A Test of Competing Power and Agency Models
The Role of Institutional Investors in the Governance of Firms: A Test of Competing Power and Agency Models
Bowden, Stephen Graeme

Thumbnail for The Shadow of Effectiveness: An Investigation of Illegal Corporate Activity
The Shadow of Effectiveness: An Investigation of Illegal Corporate Activity
Szwajkowski, Eugene Walter

Thumbnail for A theory of private branding and its implication for the relative competitiveness of foreign versus domestic manufacturers
A theory of private branding and its implication for the relative competitiveness of foreign versus domestic manufacturers
Chen, Shih-Fen

Thumbnail for Non-Programmed Speech Behaviors in a Household Survey
Non-Programmed Speech Behaviors in a Household Survey
Blair, Edward

Thumbnail for A Study of the Relationship Between Consumer's Perceived Quality Judgments About A Product Based on the Extrinsic and Intrinsic Product Attributes and the Underlying Cognitive Structure: An Empirical Investigation
A Study of the Relationship Between Consumer's Perceived Quality Judgments About A Product Based on the Extrinsic and Intrinsic Product Attributes and the Underlying Cognitive Structure: An Empirical Investigation
Tuncalp, Secil

Thumbnail for Pseudocoordination, serial verb constructions and multi-verb predicates: The relationship between form and structure
Pseudocoordination, serial verb constructions and multi-verb predicates: The relationship between form and structure
Ross, Daniel

Thumbnail for Faculty publications and doctoral dissertations. 1971-1974
Faculty publications and doctoral dissertations. 1971-1974
University of Illinois at Urbana-Champaign

Thumbnail for Staff directory. 1971/72
Staff directory. 1971/72
University of Illinois at Chicago Circle

Thumbnail for Staff directory. 1972/73
Staff directory. 1972/73
University of Illinois at Chicago Circle