University of Illinois Urbana-Champaign

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Showing 1–30 of 270 items
Thumbnail for Institute of Communications Research, a selected bibliography of publications, 1949-1972.
Institute of Communications Research, a selected bibliography of publications, 1949-1972.
University of Illinois at Urbana-Champaign. Institute of Communications Research

Thumbnail for A theory of multidimensional brand loyalty / 151
A theory of multidimensional brand loyalty / 151
Sheth, Jagdish N.; Park, C. Whan

Thumbnail for A Behavioral Approach towards Futures Contract Usage
A Behavioral Approach towards Futures Contract Usage
Pennings, Joost M.E.; Leuthold, Raymond M.

Thumbnail for Motivation-need theories and consumer behavior
Motivation-need theories and consumer behavior
Raaij, W. Fred van; Wandwossen, Kassaye