To Regulate or Self-Regulate? That is the Question: Bulgaria's Long Path Towards a Media Policy Concerning the Portrayals of Women in Advertising

Ibroscheva, Elza

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https://hdl.handle.net/2142/96254 Copy

Description

Title

To Regulate or Self-Regulate? That is the Question: Bulgaria's Long Path Towards a Media Policy Concerning the Portrayals of Women in Advertising

Author(s)

Ibroscheva, Elza

Issue Date

2017

Keyword(s)

• media policy
• sexualization of women
• self-regulation
• advertising
• European Union
• Bulgaria

Geographic Coverage

• European Union
• Bulgaria

Abstract

This policy essay examines how the increasing hypersexualization of the female body body in Bulgarian advertising and explicit portrayals of women that normalizes it have been received by the different players in the industry and society at large. By exploring the evolution of media regulation with a focus on advertising, this essay looks at the current framework for sanctioning sexual content in advertising and its effectiveness in the European Union's newest member state. While self-regulation appears to have made strides in curbing these trends, partly due to modeling self-regulation mechanisms after those of other EU countries, numerous legal and cultural obstacles influence the public's attitude towards a greater awareness of the potential harm of sexually stereotyping and demeaning advertising.

Publisher

European Union Center

Series/Report Name or Number

Vol. 1, Issue 2

Type of Resource

text

Language

en

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http://hdl.handle.net/2142/96254

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