In the 2st Century Have the Demographics and Social Changes Regarding the Hispanic Population in the United States Impacted Military Advertising?
Garcia, Jasmin
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https://hdl.handle.net/2142/95791
Description
Title
In the 2st Century Have the Demographics and Social Changes Regarding the Hispanic Population in the United States Impacted Military Advertising?
Author(s)
Garcia, Jasmin
Contributor(s)
Chambers, Jason
Issue Date
2016
Keyword(s)
Advertising
Abstract
Over time, The United States’ racial demographics have evolved
and continue to do so, as the fastest growing minority population
is Hispanic Latinos/as. The objectives of this proposal are to conduct
a historical analysis of various primary and secondary
sources in order to see how military advertisements have
evolved. My paper focuses on analyzing military advertisements
in the 21st century, and seeing if the demographic and social
changes regarding the Hispanic population in the United States
have impacted military advertising. This area is significant to explore
because US racial demographics are changing, as the fastest
growing minority population is Hispanic Latinos/as. My analysis
has led me to believe that in recent years, the demographic
and social changes regarding the Hispanic population in the United
States have impacted military advertising. In the past joining
the military was presented as an honorable sacrifice, whereas
nowadays it has become more about the benefits that come with
enlisting.
The TRiO McNair journal is a culmination of research conducted by student scholars and their facutly representatives through the Ronald E. McNair Scholars Program.
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