A Book Publisher's Manifesto for the Twenty-first Century: How Traditional Publishers Can Position Themselves in the Changing Media Flows of a Networked Era
Lloyd, Sara
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https://hdl.handle.net/2142/9510
Description
Title
A Book Publisher's Manifesto for the Twenty-first Century: How Traditional Publishers Can Position Themselves in the Changing Media Flows of a Networked Era
Author(s)
Lloyd, Sara
Issue Date
2008
Keyword(s)
Digital libraries
Books -- Digitization
Abstract
In this challenging call to arms, Sara Lloyd, head of digital publishing
at the United Kingdom trade publishing house, Pan Macmillan,
explores whether there will be a role for publishers in a digital future
and discusses the radical changes in culture and approach publishers
will need to make if they are to evolve quickly enough to embrace the
change from a linear content creation and delivery chain in which
a publisher’s role is definitive and fixed, to a circular, networked,
Web-based one. This is a broad-ranging piece including coverage of
the creative directions in which content creation and delivery might
develop, new ways in which publishers will need to engage with authors,
readers, and other distributors in the content creation chain
and the interface between publishers and nontraditional competitors
emerging in the digital marketplace.
Publisher
Johns Hopkins University Press and the Graduate School of Library and Information Science. University of Illinois at Urbana-Champaign
ISSN
0024-2594
Type of Resource
text
Language
en
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http://hdl.handle.net/2142/9510
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