Historically black colleges and university libraries’ utilization of Twitter for patron engagement: an exploratory study

Stewart, Brenton; Walker, Jessie

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https://hdl.handle.net/2142/89406 Copy

Description

Title

Historically black colleges and university libraries’ utilization of Twitter for patron engagement: an exploratory study

Author(s)

Stewart, Brenton; Walker, Jessie

Issue Date

2016-03-15

Keyword(s)

• engagement
• libraries
• social analytics
• social media
• Twitter

Abstract

Historically Black College and University (HBCU) libraries have incorporated the micro-blogging service Twitter into their information services as a strategy to market and inform library users. However, there is little in the literature on assessment; do we know if users are interacting with libraries via social media? This study examined followers of HBCU libraries, and measures their engagement with library-generated content on Twitter. This study utilizes social analytics techniques, specifically propagation and sentiment analysis to measure the state of engagement among library Twitter followers, within a one-year period. Dispute an active presence on Twitter; libraries in this investigation had a relativity small footprint in the Twitter universe. Results indicate little engagement with followers and neutral emotional responses to library-generated tweets.

Publisher

iSchools

Series/Report Name or Number

IConference 2016 Proceedings

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/89406

DOI

https://doi.org/10.9776/16477

Copyright and License Information

Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.

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