Toward understanding review usefulness: a case study on Yelp restaurants

Li, Lei; Zhang, Ke; Zhou, Qingqing; Zhang, Chengzhi

Permalink

https://hdl.handle.net/2142/89375 Copy

Description

Title

Toward understanding review usefulness: a case study on Yelp restaurants

Author(s)

Li, Lei; Zhang, Ke; Zhou, Qingqing; Zhang, Chengzhi

Issue Date

2016-03-15

Keyword(s)

• Online reviews
• Review usefulness
• Useful votes
• Quality of review

Abstract

The quality of online reviews has become a critical element for opinion-sharing-enabled platforms. Crowd- sourced feedback, such as votes, on previously shared reviews can provide signals about the quality of reviews. Prior studies examined some superficial features to explain the usefulness of votes to reviews, without accounting for the detailed information described in the review. By using 1052 restaurant reviews from Yelp, we extensively explore four types of features that are related to review content details, business neighborhoods, user profiles, and business profiles, to better understand the usefulness of voting on reviews. Our main findings indicated that based only on review voting, decisions made on whether a review is useful or not might lead to a biased result, since the review may receive votes due to other factors, regardless if the review discusses valuable aspects information of the business.

Publisher

iSchools

Series/Report Name or Number

IConference 2016 Proceedings

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/89375

DOI

https://doi.org/10.9776/16536

Copyright and License Information

Copyright 2016 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.

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