How walking forward influences people's emotional response to and memory for stimuli viewed on a mobile phone
Ren, Yilin
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https://hdl.handle.net/2142/88052
Description
Title
How walking forward influences people's emotional response to and memory for stimuli viewed on a mobile phone
Author(s)
Ren, Yilin
Issue Date
2015-07-15
Director of Research (if dissertation) or Advisor (if thesis)
Wise, Kevin
Department of Study
Advertising
Discipline
Advertising
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
M.S.
Degree Level
Thesis
Keyword(s)
Embodied cognition
Emotion response
Memory
Conceptual
Perceptual
Abstract
Thanks to the increased percentage of mobile phone ownership and wireless Internet access, our engagement with media has become more and more mobile. We commonly see people using their cell-phones when they are walking on the street, riding on a bus, or even driving in a car. However, we don’t know whether or not, and how movements influence people’s psychological responses towards stimuli viewed on phones. This study aims to explore how walking forward influence people’s emotional responses to and memory for different types of stimuli. Participants viewed and evaluated a series of stimuli (including shoe brand names, clothes brand names, vivid images, motionless images) on their mobile phones while walking or standing on a treadmill, and did an online recognition memory test of the stimuli a day later. The analysis showed that there were no significant main effects of walking on people’s evaluation and memory. However, main effects of type of information on evaluation and recognition memory were found, such that people rated images more favorably but remembered brand names better.
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