"Reading ""Rabotnitsa"": Ideals, Aspirations, and Consumption Choices for Soviet Women, 1914--1964"
Tolstikova, Natalia Igorevna
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https://hdl.handle.net/2142/87502
Description
Title
"Reading ""Rabotnitsa"": Ideals, Aspirations, and Consumption Choices for Soviet Women, 1914--1964"
Author(s)
Tolstikova, Natalia Igorevna
Issue Date
2001
Doctoral Committee Chair(s)
Linda Scott
Department of Study
Communication
Discipline
Communication
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Women's Studies
Language
eng
Abstract
The author finds that Western women's magazines and their Soviet counterpart, Rabotnitsa, played similar roles in corresponding societies. Both Soviet and Western women's magazines provided guidance, generated ideals, and established standards that their female readers were advised to emulate. Neither type of women's magazines created roles for women, but reflected and promoted those that already existed in society. Essentially, women's magazines in both societies prescribed roles for women that would prove beneficial to the power structure of the country in which these magazines were published. The findings suggest that women's magazines in both societies are instrumental in serving the needs of power under both economic systems, including both the management of consumption and oppression of women.
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