University of Illinois Urbana-Champaign

Persuasion Schemas: Attributes and Effects on Advertising Effectiveness, Coping and Involvement

Rivera, Victor Jose

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Description

Title
Persuasion Schemas: Attributes and Effects on Advertising Effectiveness, Coping and Involvement
Author(s)
Rivera, Victor Jose
Issue Date
1997
Doctoral Committee Chair(s)
Brewer, William F.
Department of Study
Communications
Discipline
Communications
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
Overall, the studies underscore the need to reconceptualize the processes that underlie the acceptance or rejection of different types of commercials when participants know that they are being persuaded.
Graduation Semester
1997
Type of Resource
text
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http://hdl.handle.net/2142/86610

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