University of Illinois Urbana-Champaign

Contesting the Invisible Hand: The Development of Advertising Regulation in China, 1979--2000 and Beyond

Gao, Zhihong

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https://hdl.handle.net/2142/86561

Description

Title
Contesting the Invisible Hand: The Development of Advertising Regulation in China, 1979--2000 and Beyond
Author(s)
Gao, Zhihong
Issue Date
2003
Doctoral Committee Chair(s)
Kim B. Rotzoll
Department of Study
Communications
Discipline
Communications
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
The project adopts an institutional approach and investigates the dialectic between the evolution of Chinese culture and the evolution of Chinese advertising regulation in the last two decades. It provides an in-depth analysis of the development of Chinese advertising regulation since 1979 in its ever-evolving political-economic context and identifies the major characteristics of the Chinese advertising regulation system. It is the author's argument that, because of the increasing divergence between the Chinese economy and Chinese politics, Chinese advertising regulation has entailed two parallel and contradictory agendas: maintaining the market order and propagandizing the Chinese socialist ideology.
Graduation Semester
2003
Type of Resource
text
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http://hdl.handle.net/2142/86561

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