Advertising, Consumer Culture, Youth Cultures, and Media Technologies: A Cultural -Historical Approach to MTV
Kim, Young Chan
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Permalink
https://hdl.handle.net/2142/86556
Description
Title
Advertising, Consumer Culture, Youth Cultures, and Media Technologies: A Cultural -Historical Approach to MTV
Author(s)
Kim, Young Chan
Issue Date
2001
Doctoral Committee Chair(s)
Hay, James
Department of Study
Communications
Discipline
Communications
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
In conclusion, I propose that the moments of representation, production, and consumption must be located within the overall conditions and contexts of the 'circuit of culture'. The significance and specificities of each moment must be conceived not as an isolated, autonomous phenomenon but in terms of their interconnections. Stuart Hall's notion of the circuit of culture is offered as a solution to overcome the deep chasm between cultural studies and political economy in theorizing the relations between the cultural and the economic.
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