Alcohol Abuse Prevention Among Fraternity Men: Addressing Individual Perceptions and Moderating Group Culture Determinants of High -Risk Drinking
Trockel, Mickey Todd
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https://hdl.handle.net/2142/86368
Description
Title
Alcohol Abuse Prevention Among Fraternity Men: Addressing Individual Perceptions and Moderating Group Culture Determinants of High -Risk Drinking
Author(s)
Trockel, Mickey Todd
Issue Date
2004
Doctoral Committee Chair(s)
Janet Reis
Department of Study
Kinesiology and Community Health
Discipline
Kinesiology and Community Health
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Education, Health
Language
eng
Abstract
Conclusions. Perceived subjective norms as defined by long standing behavior theory may provide an alternative and potentially more promising intervention target---for this high-risk student population---than the current focus on correcting students' errors in estimating the amount of alcohol their peers consume. Results of this study also suggest fraternity men may respond favorably to intervention messages emphasizing second hand consequences of alcohol use. Perceived second hand consequences offer another possible point of leverage for positive social culture change to reduce high-risk alcohol consumption patterns among fraternity men and other targeted populations.
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