Understanding Travel Promotional Narratives: The Influence of Narrative Transportation and Skepticism
Rozier, Samantha
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Permalink
https://hdl.handle.net/2142/86021
Description
Title
Understanding Travel Promotional Narratives: The Influence of Narrative Transportation and Skepticism
Author(s)
Rozier, Samantha
Issue Date
2008
Doctoral Committee Chair(s)
Santos, Carla A.
Department of Study
Recreation, Sport and Tourism
Discipline
Recreation, Sport and Tourism
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
Overall, data analysis revealed several significant findings, indicating that message cue, skepticism towards travel articles, skepticism towards travel brochures, travel experience to Charleston, gender, and age had a significant influence on participants' skepticism towards travel articles, participants' skepticism towards travel brochures, and/or participants' degree of narrative transportation.
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