Exploring Web-Based Virtual Tour Experience: The Effects of Telepresence on Destination Image
Cho, Yong-Hyun
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https://hdl.handle.net/2142/85995
Description
Title
Exploring Web-Based Virtual Tour Experience: The Effects of Telepresence on Destination Image
Author(s)
Cho, Yong-Hyun
Issue Date
2002
Doctoral Committee Chair(s)
Fesenmaier, Daniel R.
Department of Study
Recreation, Sport and Tourism
Discipline
Recreation, Sport and Tourism
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
This study confirmed Fakeye and Crompton's model of image formation process by finding that the image after virtual experience is different from the image before the experience. This study also confirmed Smith and Swinyard's model about the effects of trial experience on the strength of beliefs. Managerial implications for tourism information providers are discussed in creating effective virtual environment and to control other factors for efficient communication using virtual tour. Future studies about virtual tour are also discussed.
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