The Role of Affect (Valence and Intensity) in Product Consumption
Costello, Thomas Gerard
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https://hdl.handle.net/2142/84614
Description
Title
The Role of Affect (Valence and Intensity) in Product Consumption
Author(s)
Costello, Thomas Gerard
Issue Date
2000
Doctoral Committee Chair(s)
Monroe, Kent B.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Hydrology
Language
eng
Abstract
For both males and females, support was not found for a role of trait affect intensity in product consumption volume. However, partial support was found for the mediating role of the degree of information processing.
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