Price Promotion Framing Effects on Consumers' Perceptions of Dynamic Pricing
Weisstein, Fei Lee
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Permalink
https://hdl.handle.net/2142/84577
Description
Title
Price Promotion Framing Effects on Consumers' Perceptions of Dynamic Pricing
Author(s)
Weisstein, Fei Lee
Issue Date
2009
Doctoral Committee Chair(s)
Monroe, Kent B.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
This research contributes to consumer research by verifying that perceived transaction dissimilarity is an important antecedent of fairness perceptions and offering a more comprehensive view of the overall price fairness model. The research demonstrates that different consumer segments' responses to dynamic pricing are distinct and that different price framing tactics influence consumers differently across product-price levels in different price inequity situations and with different price comparison situations.
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