The Effect of Cognitive Style on Entrepreneurial Judgment: An Analogical Analysis of Entrepreneurial Opportunities
Uygur, Ugur
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Permalink
https://hdl.handle.net/2142/84575
Description
Title
The Effect of Cognitive Style on Entrepreneurial Judgment: An Analogical Analysis of Entrepreneurial Opportunities
Author(s)
Uygur, Ugur
Issue Date
2009
Doctoral Committee Chair(s)
Michael, Steven C.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Psychology, Industrial
Language
eng
Abstract
The results are consistent with the analogical analysis of the opportunity. Similar opportunities and need-driven opportunities are judged more positively than distant opportunities and routine-driven opportunities. However, the hypotheses about cognitive style are not supported. There seems to be no difference between intuitive and analytical individuals when they are engaged in the activity.
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