Exploratory and Exploitative Alliances for New Product Innovations: The Alignment of Resource Integration and Governance Structures
Lee, Jong Kuk
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https://hdl.handle.net/2142/84572
Description
Title
Exploratory and Exploitative Alliances for New Product Innovations: The Alignment of Resource Integration and Governance Structures
Author(s)
Lee, Jong Kuk
Issue Date
2009
Doctoral Committee Chair(s)
Qualls, William J.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
First, this dissertation reveals the role of a firm's alliance experience in coordinating the choice of contract terms in the presence of potential conflicts of interest between partners. The research results show that a firm's alliance experience allows the firm to accommodate its partner's preferred choice of contract terms for the collaboration. Second, this dissertation differentiates among the mechanisms through which the contract terms facilitate or hinder radical and incremental innovations resulting from exploratory and exploitative alliances. For exploratory alliances, the alignment of contact terms in a way that provides a compromise between the need for coordination and the need for search flexibility better facilitates radical innovations. In contrast, for exploitative alliances, the alignment of contract terms in a way that economizes the technological and managerial resources used to set up and maintain the collaborative relationships better facilitates incremental innovations. Third, this dissertation reveals the relationship between exploratory and exploitative alliances for successful product innovations. Specifically, this research shows that both positive and negative interactions can exist between exploratory and exploitative alliances in a firm's alliance portfolio, depending on the size of the firm. Finally, this dissertation provides important insights for managers in the development of their alliance portfolios for successful new product innovations.
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