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https://hdl.handle.net/2142/84565
Description
Title
Three Essays on Product Positioning and Pricing
Author(s)
Shao, Bin
Issue Date
2008
Doctoral Committee Chair(s)
Chhajed, Dilip
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Management
Language
eng
Abstract
In the last essay, we address the product design problem for the bottom of the pyramid market. We model customers' purchasing decision as a joint result of customers' surplus requirement with respect to the product and the purchasing capability. Given the optimal designs of the current product, we explore the optimal designs for the new product. We also provide guidelines for the new market to be adjacent to the current market and also the situations when the new product introduction is not possible.
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