The Scholarly Contributions of Paul Dulaney Converse to the Professionalization of the Academic Discipline of Marketing
Dix, Laura F.
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https://hdl.handle.net/2142/84548
Description
Title
The Scholarly Contributions of Paul Dulaney Converse to the Professionalization of the Academic Discipline of Marketing
Author(s)
Dix, Laura F.
Issue Date
2006
Doctoral Committee Chair(s)
Gardner, David M.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Education, Business
Language
eng
Abstract
Paul Dulaney Converse's career spanned a critical time in the development of the discipline of marketing. His education included seminars from the early marketing pioneers, and he contributed to the education of many early marketing scholars through his textbooks and articles. Converse was also highly involved in the earliest marketing professional organization, the National Association of Teachers of Marketing and Advertising (NATMA), and its transition into today's American Marketing Association (AMA). The research presented here highlights Converse' scholarly contributions of research, teaching, and service to the professionalization of the academic discipline of marketing.
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