Supply Chain Design With Cross Sales, Product Design, and Price -Setting Competitive Newsvendors
Wu, Chongqi
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Permalink
https://hdl.handle.net/2142/84547
Description
Title
Supply Chain Design With Cross Sales, Product Design, and Price -Setting Competitive Newsvendors
Author(s)
Wu, Chongqi
Issue Date
2005
Doctoral Committee Chair(s)
Chhajed, Dilip
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
Essay 3 addresses the problem of supply chain design under demand uncertainty. Consider two manufacturers, each producing a substitutable product and selling it through either a decentralized or an integrated retailer, which is modeled as a price-setting newsvendor. A multiplicative demand function incorporating a random factor &egr; is assumed. Results indicate the following: if &egr; is uniformly distributed on [0, x], then the equilibrium design does not depend on the variance of &egr;; if &egr; is uniformly distributed on [1-r, 1+r], then the equilibrium design does depend on the variance. In particular, an increase in r favors the integrated structure where both channels are integrated and hurts the decentralized configuration where both channels are decentralized. I also establish that production cost always favors the decentralized structure while hurts the integrated one.
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