A Multi -Method Investigation of Consumer Browsing Behaviors and Unintended Information Acquisition: Three Essays
Xia, Lan
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https://hdl.handle.net/2142/84524
Description
Title
A Multi -Method Investigation of Consumer Browsing Behaviors and Unintended Information Acquisition: Three Essays
Author(s)
Xia, Lan
Issue Date
2003
Doctoral Committee Chair(s)
Monroe, Kent B.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Psychology, Cognitive
Language
eng
Abstract
In essay three, a set of three experiments were conducted to examine what information consumers may acquire through unintended information acquisition and how this information is retrieved and used in consumers' subsequent activities. Psychology literature on implicit and explicit memory was used as the theoretical background for designing and conducting the experiments. Results showed that information acquired without intention could be perceptual or conceptual depending on the information exposure and encoding conditions. Perceptual information is more likely to be revealed in perceptual memory tests and retrieved automatically. On the other hand, conceptual information is more likely to be revealed in conceptual memory tests and retrieved intentionally. In the context of consumer choice tasks, perceptual information influence memory-based choice tasks while conceptual information influence stimulus-based choice tasks.
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