Idea Generation in New Product Development: A Cognitive Framework of the Fuzzy Front End
Spanjol, Jelena
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https://hdl.handle.net/2142/84523
Description
Title
Idea Generation in New Product Development: A Cognitive Framework of the Fuzzy Front End
Author(s)
Spanjol, Jelena
Issue Date
2003
Doctoral Committee Chair(s)
Qualls, William J.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Management
Language
eng
Abstract
The contributions of this research are three-fold. First, we build an integrative theoretical framework examining the antecedents to successful new product idea generation by combining organizational cognition constructs and frameworks. Second, the two guiding conceptual frameworks used to build the integrative theory (market interpretation modes and organizational cognition mechanisms) are empirically tested and result in newly developed and tested measures. And finally, this research results in implications for NPD management, allowing organizations to better manage their new product idea generation processes, by understanding the effects of various market interpretation modes for different strategic objectives in new product development.
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