Reputation as a Control Mechanism for Opportunistic Behavior in Supply Chains
Nunlee, Martin Phenix
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https://hdl.handle.net/2142/84522
Description
Title
Reputation as a Control Mechanism for Opportunistic Behavior in Supply Chains
Author(s)
Nunlee, Martin Phenix
Issue Date
2002
Doctoral Committee Chair(s)
Qualls, William J.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
There is a discussion on the major theories for controlling opportunistic behavior within exchanges and transactions, followed by a discussion of the role reputation plays within this framework. A model of how reputation influences opportunism was developed, and then empirically tested.
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