Consumers' Experiences With E -Commerce Technologies: Three Essays
Lloyd, Susan M.
This item is only available for download by members of the University of Illinois community. Students, faculty, and staff at the U of I may log in with your NetID and password to view the item. If you are trying to access an Illinois-restricted dissertation or thesis, you can request a copy through your library's Inter-Library Loan office or purchase a copy directly from ProQuest.
Permalink
https://hdl.handle.net/2142/84517
Description
Title
Consumers' Experiences With E -Commerce Technologies: Three Essays
Author(s)
Lloyd, Susan M.
Issue Date
2002
Doctoral Committee Chair(s)
Monroe, Kent B.
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Language
eng
Abstract
Essay three explores the effect of online shipping charges on consumers' e-commerce purchase decisions. (Such purchase decisions relate in part to two of the three shared understandings: trust/control and success.) Two experiments were conducted with college students using a simulated e-commerce website. The first experiment examined how the amount of the shipping charge and the way it is framed (bundled with or separate from the merchandise price) influence the decision to purchase a CD storage unit online or at a conventional retail store. The second experiment examined the influence of framing and online merchandise return policies on purchase decisions. Relevant theory was drawn from prospect theory and mental accounting principles.
Use this login method if you
don't
have an
@illinois.edu
email address.
(Oops, I do have one)
IDEALS migrated to a new platform on June 23, 2022. If you created
your account prior to this date, you will have to reset your password
using the forgot-password link below.