Systematic Pricing of a Product Portfolio: An Analysis of Pricing Strategies for Agro -Biotechnology Seeds
Kinwa-Muzinga, Annie
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https://hdl.handle.net/2142/82942
Description
Title
Systematic Pricing of a Product Portfolio: An Analysis of Pricing Strategies for Agro -Biotechnology Seeds
Author(s)
Kinwa-Muzinga, Annie
Issue Date
2001
Doctoral Committee Chair(s)
Mazzocco, Michael A.
Department of Study
Agricultural Economics
Discipline
Agricultural Economics
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Management
Language
eng
Abstract
The research outcomes show that farmers' response to perceived seed benefits and non-price marketing effort matter. With respect to non-price marketing effort, the results indicate that a sustainable high pricing strategy is associated with substantial non-price marketing effort, resulting in higher discounted returns. With respect to farmers' response to perceived seed benefits, this study shows the importance of supplying high valued seeds. In addition, farmers' acceptance is an important factor to sustain an adequate pricing system and uphold market share. Finally, some evidences of complementarity interactions between seeds are indicated, mainly in the case of less valued seeds.
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