"An Investigation of Decomposed and Holistic Judgments in Multiattribute Decision Making: Generalizing the ""Divide and Conquer"" Principle"
Morera, Osvaldo Francisco
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https://hdl.handle.net/2142/82227
Description
Title
"An Investigation of Decomposed and Holistic Judgments in Multiattribute Decision Making: Generalizing the ""Divide and Conquer"" Principle"
Author(s)
Morera, Osvaldo Francisco
Issue Date
1997
Doctoral Committee Chair(s)
Budescu, David V.
Department of Study
Psychology
Discipline
Psychology
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Psychology, Psychometrics
Language
eng
Abstract
Data is reported that compared the convergent validity (e.g. the agreement between decomposed and holistic strategies), the temporal stability and the external validity (the agreement between a decision strategy and an objective criterion) for decomposed and holistic judgments from two popular multi-criteria decision making techniques, Saaty's (1977, 1980) Analytic Hierarchy Process (AHP) and SMARTS, on a variety of dependent measures. Results indicate that the generality of DAC is indeed dependent upon the choice of the criterion variable.
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