When You Are Blue, Less Is True: The Impact of Affect on Validity Judgments
Evans, Ralph Matthew
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Permalink
https://hdl.handle.net/2142/82054
Description
Title
When You Are Blue, Less Is True: The Impact of Affect on Validity Judgments
Author(s)
Evans, Ralph Matthew
Issue Date
2004
Doctoral Committee Chair(s)
Justin Kruger
Department of Study
Psychology
Discipline
Psychology
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Psychology, Social
Language
eng
Abstract
It is proposed that people associate validity with positivity and invalidity with negativity and that these associations make people more likely to judge information to be valid when experiencing positive affect than when experiencing negative affect. In Experiment l, participants' responses on an Implicit Association Test (IAT) demonstrated strong associations between positivity and validity and between negativity and invalidity. In Experiment 2, participants primed with positive affect were more likely than participants primed with negative affect to assess statements as valid. This experiment also suggests that an affect-priming mechanism is responsible for the impact of affect on validity judgments. The implications of these findings for self-serving judgments and for processing fluency phenomena are discussed.
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