"Item Sampling in Service Quality Assessment Surveys to Improve Response Rates and Reduce Respondent Burden: The ""Libqual+rtm Lite"" Randomized Control Trial (Rct)"

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https://hdl.handle.net/2142/81561

Title: "Item Sampling in Service Quality Assessment Surveys to Improve Response Rates and Reduce Respondent Burden: The ""Libqual+rtm Lite"" Randomized Control Trial (Rct)"
Author(s): Kyrillidou, Martha
Issue Date: 2009
Doctoral Committee Chair(s): Smith, Linda C.
Department of Study: Library and Information Science
Discipline: Library and Information Science
Degree Granting Institution: University of Illinois at Urbana-Champaign
Degree Name: Ph.D.
Degree Level: Dissertation
Keyword(s): Business Administration, Marketing
Language: eng
Abstract: "The matrix sampling method, the randomized control trial framework, and the statistical analysis methods outlined in the current study are useful heuristic methods for other high stakes library survey implementations whether for a physical as well as a digital library environment. These methodological approaches add rigor and thoughtful perspectives as they inform ways libraries shape their services and ""touch"" their users through improvements and innovations in the years to come."
Graduation Semester: 2009
Type of Resource: text
Permalink: http://hdl.handle.net/2142/81561