University of Illinois Urbana-Champaign

The Marketing Audit: Baseline for Action

Cram, Laura

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https://hdl.handle.net/2142/7977

Description

Title
The Marketing Audit: Baseline for Action
Author(s)
Cram, Laura
Issue Date
1995
Keyword(s)
  • Information services Marketing.
  • Libraries.
  • Marketing.
Publisher
Graduate School of Library and Information Science. University of Illinois at Urbana-Champaign
ISSN
0024-2594
Type of Resource
text
Language
en
Permalink
http://hdl.handle.net/2142/7977
Copyright and License Information
Copyright 1995 Board of Trustees University of Illinois.

Owning Collections

Library Trends 43 (3) Winter 1995: Marketing of Library and Information Services PRIMARY
Library Trends 43 (3) Winter 1995: Marketing of Library and Information Services. Edited by Darlene E. Weingand.