How do cultural differences and cognitive styles affect online information searching behavior? A case study of American and Iranian graduate students.
Chizari, Sara
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https://hdl.handle.net/2142/73714
Description
Title
How do cultural differences and cognitive styles affect online information searching behavior? A case study of American and Iranian graduate students.
Author(s)
Chizari, Sara
Issue Date
2015-03-15
Keyword(s)
human information behavior
cultural informatics
human-computer interaction
Abstract
The purpose of this ongoing doctoral study is to identify if cultural differences affect information-searching behavior of Google users. Even though cultural differences have been the main concern of several information behavior studies in the last 10 years, there is only one study (e.g. Dong & Lee, 2008) that examined the differences in webpage information perception from Nisbett’s cultural cognitive perspective (Nisbett et al., 2001; Nisbett & Norenzayan, 2002). Also, there are only a limited number of studies that investigate cognitive differences between Middle Eastern (mainly Arabs) and Western online information seekers. This study aims at addressing this gap by comparing Americans and Iranians online information searching behavior through the lens of cultural cognition with the use of eye tracking and mouse tracking technologies.
Publisher
iSchools
Series/Report Name or Number
iConference 2015 Proceedings
Type of Resource
text
Language
English
Permalink
http://hdl.handle.net/2142/73714
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