How Does TED Talk? A Preliminary Analysis

Tsou, Andrew; Demarest, Bradford; Sugimoto, Cassidy R.

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https://hdl.handle.net/2142/73684 Copy

Description

Title

How Does TED Talk? A Preliminary Analysis

Author(s)

• Tsou, Andrew
• Demarest, Bradford
• Sugimoto, Cassidy R.

Issue Date

2015-03-15

Keyword(s)

• communication studies
• natural language processing
• text/data/knowledge mining

Abstract

TED Talks is one of the leading science communication initiatives in the digital age. Although previous work has analyzed the demographics of speakers & audience reaction to TED Talks, there is a dearth of research into the actual content of these talks. The transcripts for TED videos were downloaded from the official TED website and analyzed as to word use by different speaker classes (male academics, female academics, male non-academics, and female non-academics). The two subpopulations (males vs. females; academics vs. non-academics) exhibited marked differences in the words that they used during their talks, which may indicate different sentiments, topical preoccupations, and goals for the presentation. Gender was an important variable throughout the study, indicating an issue worthy of further investigation.

Publisher

iSchools

Series/Report Name or Number

iConference 2015 Proceedings

Type of Resource

text

Language

English

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http://hdl.handle.net/2142/73684

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