Is it Institutional or System Trust: Mediating the Effect of Generational Cohort Membership on Online Banking Intentions
Author(s)
Alhabash, Saleem
Brooks, Brandon Allen
Jiang, Mengtian
Rifon, Nora J
Robert, LaRose
Cotten, Shelia
Issue Date
2015-03-15
Keyword(s)
communication studies
human information behavior
human-computer interaction
Abstract
A cross sectional survey of Amazon Mechanical Turk (MTurk) users (N = 559) was conducted to investigate the mediation effect of institutional and system trust on generational differences in online banking intentions. Results of serial mediation models showed that the effect of age on online banking intentions was best mediated through the serial combination of institutional and system trust, respectively. Theoretical and practical implications are discussed.
Publisher
iSchools
Series/Report Name or Number
iConference 2015 Proceedings
Type of Resource
text
Language
English
Permalink
http://hdl.handle.net/2142/73653
Copyright and License Information
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