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https://hdl.handle.net/2142/70475
Description
Title
Consumer Coping Strategies
Author(s)
Fisher, James Edwin
Issue Date
1988
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Home Economics
Abstract
This study examines how households cope with financial strain. Four coping strategies, which are derived from a household production model, are examined in depth. These strategies are: (1) income expansion (increased allocation of time to market work), (2) household production (substitution of home produced goods and services for market equivalents), (3) efficient spending (strategic application of various puchasing skills), and (4) adaptive consumption (reduction in scale of spending and consumption).
The primary data of analysis were collected in a national mail survey of households consisting of married couples both with and without children. Results are based on 554 completed questionnaires.
Several factors are hypothesized to influence a household's choice of coping strategy or strategies. These include wife's employment status, family life cycle, social class, relative income, and family size. Analysis using correlational and regression techniques indicates that social class and relative income consistently emerge as strong determinants of the various coping strategies. Certain hypotheses relating wife's employment status, family life cycle, and family size to various coping strategies find support, although in most instances the size of the effect is not large. Additional analysis of the data explores the role of financial strain with respect to household economic activity. Factors related to financial strain are identified as well as the connection between financial strain and coping behavior.
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