Integrating Contemporary Attitude Theory With the Concept of Commitment (Involvement, Smoking)
Leonard, Thomas L.
This item is only available for download by members of the University of Illinois community. Students, faculty, and staff at the U of I may log in with your NetID and password to view the item. If you are trying to access an Illinois-restricted dissertation or thesis, you can request a copy through your library's Inter-Library Loan office or purchase a copy directly from ProQuest.
Permalink
https://hdl.handle.net/2142/70456
Description
Title
Integrating Contemporary Attitude Theory With the Concept of Commitment (Involvement, Smoking)
Author(s)
Leonard, Thomas L.
Issue Date
1985
Department of Study
Business Administration
Discipline
Business Administration
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ph.D.
Degree Level
Dissertation
Keyword(s)
Business Administration, Marketing
Abstract
The concept of involvement is being increasingly recognized as an important factor in understanding consumer buying behavior. In this study commitment to cigarette smoking was compared with commitment to the consequences of smoking. Commitment model formulations resembling three compensatory attitude models were investigated: the Fishbein attitude model, a weighted-average model, and the Vector model.
Operationally defining 'commitment' very closely to 'ego involvement' as proposed by social judgement theory, 246 subjects' commitment to smoking, as well as their commitment to its consequences, were measured. Static correlational tests employing a cross-validation design were moderately encouraging for the weighted-average model. The other two formulations were not supported.
Social judgement theory suggests that messages are perceptually distorted according to one's position on an issue and his degree of involvement in the issue. In an experimental setting, the subjects were presented with one of two messages about a consequence of cigarette smoking, 'getting lung or throat cancer.' Analyses of variance of their perceptions of the messages provided no additional support for the weighted-average model.
Social judgement theory also posits that a person's position on an issue and his degree of ego involvement in the issue affect his change in attitude after message reception. A multiple analysis of subjects' changes in attitude once again provided no support for the weighted-average model.
Use this login method if you
don't
have an
@illinois.edu
email address.
(Oops, I do have one)
IDEALS migrated to a new platform on June 23, 2022. If you created
your account prior to this date, you will have to reset your password
using the forgot-password link below.
