University of Illinois Urbana-Champaign

A Comparison of Athletic Donors (Male and Female) to Selected Big Ten Conference Institutions

Comstock, Joni Beth

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https://hdl.handle.net/2142/69174

Description

Title
A Comparison of Athletic Donors (Male and Female) to Selected Big Ten Conference Institutions
Author(s)
Comstock, Joni Beth
Issue Date
1988
Doctoral Committee Chair(s)
Ward, James G.
Department of Study
Education
Discipline
Education
Degree Granting Institution
University of Illinois at Urbana-Champaign
Degree Name
Ed.D.
Degree Level
Dissertation
Keyword(s)
  • Education, Physical
  • Education, Higher
Abstract
  • This study was an investigation of the characteristics and common traits that profile male donors and female donors to intercollegiate athletic programs in the Big Ten Conference. The study also sought and compared the reasons male and female athletic donors cited for contributing to athletic programs.
  • The framework for this study was based on the theoretical proposition that whether one contributes to an intercollegiate athletic program or not depends upon a variety of measurable personal characteristics and variables and that these characteristics and variables may be different for men and for women. A survey method of investigation was used for the study. A sample of 300 donors was collected for the study from three Big Ten Conference athletic programs. The donor names were from the University of Illinois, Indiana University and the University of Iowa. The donors were selected for the study using a stratified random sample of donors from the three institutions to collect 50 male donors and 50 female donors from each of the institutions. A questionnaire was mailed to the donors to request demographic information and the reasons why they donate to athletic programs.
  • A number of statistically significant differences between male and female donors were found in this study. Among the findings were (a) male donors give larger amounts of money than female donors, (b) male donors have a higher personal income than female donors, (c) male donors are more likely to be married than female donors, and (d) male donors are more likely to be the persons in the households who make the decisions to contribute to athletic programs.
  • Male donors and female donors contribute to intercollegiate athletic programs based on the following reasons: (a) the positive image of the athletic program, (b) personal loyalty to the athletic program, and (c) academic success of the student-athletes. Based on the findings of this study, athletic administrators and fund-raisers should focus on the image of their program and the academic achievements of student-athletes when soliciting support for athletic programs.
Graduation Semester
1988
Type of Resource
text
Permalink
http://hdl.handle.net/2142/69174

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