Development is an appropriate term for describing the essential function
which sustains most nonprofit, contribution-reliant institutions. To develop
is to activate or to grow; the development function is concerned with promoting
growth. Often, in the context of the nonprofit organization, development
is considered to be synonymous with fund raising; the function is seen
exclusively as one of raising money. Actually, the development function is
much more inclusive. Fund raising is the result of development, not the
essence.
Publisher
Graduate School of Library Science, University of Illinois at Urbana-Champaign
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