Intercultural User Evaluation of the Design of Arabic Websites: A Case Study

Khashman, Nouf

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https://hdl.handle.net/2142/47369 Copy

Description

Title

Intercultural User Evaluation of the Design of Arabic Websites: A Case Study

Author(s)

Khashman, Nouf

Issue Date

2014-03-01

Keyword(s)

• web design
• Arab countries
• culture
• Hofstede

Abstract

The cultural background of web users is argued to play a key role in the way they interact with and perceive the usability and usefulness of websites. The objective of this case study is to identify Arab users' preferences and expectations of the design of Arabic websites in order to examine whether these preferences are consistent with their cultural-specific attributes as described and predicted by Hofstede's model of cultural dimensions. Thirty three participants from two Arab countries evaluated and compared two websites, one from their own country and a second one from another Arab country within the same culture. The preliminary results suggest that they show an overall preference for a website developed for their country over another from other Arab countries, even if they share the same culture.

Publisher

iSchools

Series/Report Name or Number

iConference 2014 Proceedings

Type of Resource

text

Language

english

Permalink

http://hdl.handle.net/2142/47369

DOI

https://doi.org/10.9776/14384

Copyright and License Information

Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.

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