Twitter and the Virtual Branch: the Public Library in Social Space

Mon, Lorri; Lee, Jisue

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https://hdl.handle.net/2142/47342 Copy

Description

Title

Twitter and the Virtual Branch: the Public Library in Social Space

Author(s)

• Mon, Lorri
• Lee, Jisue

Issue Date

2014-03-01

Keyword(s)

• cultural institutions
• human information behavior
• information services
• social media

Abstract

This poster presents a study that examines online profiles of 300 U.S. public libraries on Twitter to analyze how public libraries are constructing online identity and creating a visibility and voice in social space through photographs, images, biographical text on profiles, and public postings. The study also examines library activity levels, followers, Peerindex scores and other metrics in exploring the influence and impact of public library presence within social space, and the impression management and information sharing activities of influential public libraries on Twitter to better understand how libraries can integrate information services into new and emerging online social spaces.

Publisher

iSchools

Series/Report Name or Number

iConference 2014 Proceedings

Type of Resource

text

Language

english

Permalink

http://hdl.handle.net/2142/47342

DOI

https://doi.org/10.9776/14369

Copyright and License Information

Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.

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