Does Twitter Help Museums Engage with Visitors?

Langa, Lesley A.

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https://hdl.handle.net/2142/47289 Copy

Description

Title

Does Twitter Help Museums Engage with Visitors?

Author(s)

Langa, Lesley A.

Issue Date

2014-03-01

Keyword(s)

• museum
• social media
• engagement
• participatory culture

Abstract

Even though Twitter is a fairly new web 2.0 tool, U.S. museum leaders are extoling the platform as a necessary component to any online programming or presence in museums today. Because of the myriad ways museums can use the platform to perform educational, marketing, or engagement-focused programming research on U.S. museums and Twitter is generally very broad, and because of the newness of the platform research in the museum informatics literature is exploratory. The present study seeks to understand more about the relationship building that museums are engaging in using Twitter. Thus, this study explores the ways in which museums engage with online users in their Twitter feeds through coding the content and frequency of a sample of U.S. museums on Twitter. Through this evaluation the present study seeks to understand how engagement is being practiced from the kinds of dialogue museums are conducting with online users.

Publisher

iSchools

Series/Report Name or Number

iConference 2014 Proceedings

Type of Resource

text

Language

english

Permalink

http://hdl.handle.net/2142/47289

DOI

https://doi.org/10.9776/14130

Copyright and License Information

Copyright 2014 is held by the authors of individual items in the proceedings. Copyright permissions, when appropriate, must be obtained directly from the authors.

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