Smart TV as a social platform

Shin, Dong-Hee; Kim, Tae-Yang

Permalink

https://hdl.handle.net/2142/42083 Copy

Description

Title

Smart TV as a social platform

Author(s)

• Shin, Dong-Hee
• Kim, Tae-Yang

Issue Date

2013-02

Keyword(s)

• Smart TV
• Korea
• interactivity
• adoption
• mediating effects
• TRA
• TPB

Abstract

Smart TV, a new digital television service, has been rapidly developing, particularly in Korea. With the conceptual model of interactivity, this study empirically investigates the effects of perceived interactivity on the motivations and attitudes toward Smart TV in Korea. A model is created to validate the relationship of perceived interactivity to performance, attitude, and intention. Further, the model examines the mediating roles of perceived interactivity in the effect of performance on attitude toward Smart TV. Empirical evidence supports the mediating role of perceived interactivity. Implications of the findings are discussed in terms of building a theory of interactivity and providing practical insights into developing a user-centered Smart TV interface.

Publisher

iSchools

Type of Resource

text

Language

en

Permalink

http://hdl.handle.net/2142/42083

DOI

https://doi.org/10.9776/13314

Copyright and License Information

Copyright © 2013 is held by the authors. Copyright permissions, when appropriate, must be obtained directly from the authors.

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