Trust and community: Continued engagement in Second Life
Lin, Peyina; Karlova, Natascha; Marino, John; Eisenberg, Michael B.
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https://hdl.handle.net/2142/42093
Description
Title
Trust and community: Continued engagement in Second Life
Author(s)
Lin, Peyina
Karlova, Natascha
Marino, John
Eisenberg, Michael B.
Issue Date
2013-02
Keyword(s)
Virtual world
trust
community
social navigation
continued engagement
human-computer interaction
information behavior
social and community informatics
qualitative data analysis
Abstract
3D social virtual worlds (VWs), like Second Life (SL), have potential as alternative modes for in-formation seeking and socialization. Yet, finding trustworthy social connections for expertise and social support can be challenging in Second Life (SL), a 3D social virtual world, where identi-ties are fluid. We explored how long-time SL users established and diffused trust within their communities by vetting each other as trusted information sources. By drawing on the relation-ship among trust, being highly sought after, social status, and continued engagement in SL, we identify challenges that VWs like SL face, and provide recommendations for social navigation systems to support continued engagement in social virtual worlds.
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