A path analysis model of the advertising-sales relationship / 201

Johansson, Johny K.; Redinger, Robert

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https://hdl.handle.net/2142/32698 Copy

Description

Title

A path analysis model of the advertising-sales relationship / 201

Author(s)

• Johansson, Johny K.
• Redinger, Robert

Contributor(s)

University of Illinois at Urbana-Champaign. College of Commerce and Business Administration

Issue Date

1974-08

Keyword(s)

• Advertising -- Mathematical models.
• Sales.
• Multivariate analysis.

Publisher

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,

Series/Report Name or Number

Faculty working papers ; no. 201

Type of Resource

text

Language

eng

Permalink

http://hdl.handle.net/2142/32698

Has Version(s)

• http://hdl.handle.net/10111/UIUCOCA:pathanalysismode201joha
• http://www.archive.org/details/pathanalysismode201joha

Copyright and License Information

• In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
• Copyright August 1974 Board of Trustees University of Illinois.

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